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Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing.
When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.
When two people tweet about mac & cheese they are each sent a message and the first one to click on the URL wins a tee shirt and 5 boxes of mac & cheese.
Snap the Old Navy logo anywhere (in store, on a bag, in the mail, online, even on TV!) to get instant surprises. And see the latest looks and how people are rocking them.
The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. The longer you watch more free Whoppers you get. Watch the trailer
